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The Pixar Touch: The Making of a Company
Ebook Download The Pixar Touch: The Making of a Company
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Audible Audiobook
Listening Length: 9 hours and 11 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Tantor Audio
Audible.com Release Date: December 2, 2008
Whispersync for Voice: Ready
Language: English, English
ASIN: B001MXQ7TW
Amazon Best Sellers Rank:
This is of course a story about Pixar. But Pixar's story is the history of computer animation.When Toy Story 1 was released, I had some reservation about computer animation because I was sucha fan of Walt Disney's traditional, cell animation films. But I was so wrong.With computer, you can do much, much more in animation. This book answered some of the questionsI've had about how computerized animation films are made and who these people are at Pixar.Plus, if you are interested in Steve Jobs, Pixar's story can't be told without Jobs mentioned.Although Jobs definitely played a critical role in sustaining and growing the company, it is sometimes regrettablethat people tend to overemphasize his role while undermining those of others at Pixar. "The Pixar Touch" somewhatdemystifies that part.All in all, this is perfect for all animation fans.
A great look at the history of Pixar, stretching back from decades before its founding up through 2008. I was interested in reading more about Pixar after reading Steve Jobs by Walter Isaacson and Becoming Steve Jobs. The information covered in this differs a little bit from the accounts given in the Steve Jobs biographies about dealings at Pixar, so I was glad to be able to read another perspective. This was just a great book.
I highly recommend this book for anyone that is interested in hearing about a true Cinderella story. Pixar was able to come back from rejections from Disney and eventually became a huge part of Disney films. It brings to our attention what it takes to make someone's dream come to life and how hard you have to work to get to where you want to be. Although Catmull was turned down for computer graphics he was offered a position to help with the Disney parks, but he in turn rejected Disney because he had his own goals that he wanted to reach. The book also talks about how Toy Story almost never came to life because it did not fall under what Disney believed and was part of the reason that they had planned to not finance the film. With a few adjustments to the films story, Disney did eventually finance the film and it turned out to be one of the best decisions either company could have ever make. The film not only brought in money for the two companies, but it also set up a partnership that has been very successful and will continue to be successful.
This book should be a must-read for any business student. It is a great summary of how the company Pixar struggled to life and then found great success. The book covers ground-breaking innovations in animation and software development. It's also a candid view of start-ups. The audio book has a wonderful narrator, but there is so much information that reading the hard copy is a better option.
I re-read this book after reading the more recently published book co-authored by Bill Capodaglio and Lynn Jackson, Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground. (They also co-authored The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company.) Karen Paik is the author of another book, To Infinity and Beyond!: The Story of Pixar Animation Studios, that also provides a wealth of information about a unique organization and the brilliant people who have been centrally involved in it for more than 20 years.Others have their reasons for thinking so highly of The Pixar Touch. First, David A. Price's does a brilliant job of delineating the complicated chronological sequence that began with the hiring of Edwin Catmull (then at the New York Institute of Technology) to head the graphics group within the computer division at Lucasfilm (1979). Subsequently, Pixar Animation Studios (later shortened to Pixar) was purchased by Steve Jobs in 1986. After a highly successful IPO (11/29/1995), Years later, Jobs sold it to the Walt Disney Company for $7.4 billion (in an all-stock deal) in 2006. Price covers each of the company's transitions thoroughly without bogging down in details. With the predictable exception of Jobs, those who provided leadership at Pixar demonstrate remarkable composure, indeed style and grace, during difficult times and sincere appreciation when lavished with praise, awards, and wealth. (Jobs's primary - if not only - motive was and remains, the creation of "insanely great work.") Price's mini-biographies of the major figures probably provide the information that most people require.Second, I was especially intrigued by the fact that the key people provide what Price characterizes as "unlikely ingredients" for success when they joined Pixar. John Lasseter was hired by Disney immediately after college and had just been fired. Catmull had been turned down for a teaching position and "ended up in what he felt was a dead-end software development job" at Computer Graphics Lab. Alvy Ray Smith was employed by Xerox's Palo Alto Research Center (PARC) "and then abruptly found himself out on the street." As for Jobs, he had been forced from the company he co-founded, was widely ridiculed, and considered a has-been. Price suggests that, despite and perhaps because of these and other serious setbacks, those who established and developed Pixar illustrate Joseph Schumpeter's observation that successful innovation "is a feat not of intellect, but of will."Finally, I admire Price's skills when explaining the artistic significance of each of the feature films that Pixar has produced from Toy Story (1996) until WALL-E (2009). He establishes a multi-dimensional context for each, identifying the challenges the production process faced and eventually overcame. With regard to the creative process, for example, the original attributes of the two central characters in Toy Story (Woody and Buzz Lightyear) underwent significant changes as did the initial thoughts about the relationship between them. Those involved in collaboration at Pixar have always followed John Lasseter's admonition that "quality is the best business plan" and embraced Ed Catmull's assertion that perfection is a minimum standard. Production of each of the other feature films also demonstrates the same commitment to artistic standards that few other films achieve.Leaders in any organization can read and re-read this book, then attempt to apply the business principles and core values that define what Pixar does and how it does it. Although the principles and values are sound, however, they are insufficient. What is also needed is the Pixar "touch" and there is no way that David Price or anyone else can explain how to develop it but you'll know it when you see it...in any of the Pixar films.
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